Mission Marketing Group(The) revenue increased on 9.0% in 2016

23 Mar 2017 • About Mission Marketing Group(The) ($TMMG) • By InTwits

Mission Marketing Group(The) reported FY2016 financial results today. Overall the company's long term financial model is characterised by the following facts: It operates with high leverage: Net Debt/EBITDA is 2.4x while industry average is 1.3x.

Below you can find a comprehensive analysis of the key data driving the company's performance and stock price.

Mission Marketing Group(The) ($TMMG) key annual financial indicators

mln. £	2012	2013	2014	2015	2016	2016/2015
P&L
Revenue	117.0	124.1	125.5	132.2	144.1	9.0%
Gross Profit	47.5	51.6	55.0	61.0		-100.0%
EBITDA	6.9	6.4	8.0	9.1		-100.0%
Net Income	3.4	2.4	4.2	4.0	4.4	10.5%
Balance Sheet
Cash	0.5	0.6	1.5	1.8		-100.0%
Short Term Debt	2.4	1.8	11.0	1.6		-100.0%
Long Term Debt	10.7	9.6	0.0	11.5		-100.0%
Cash flow
Capex	1.2	1.2	2.2	1.3		-100.0%
Ratios
Revenue growth	0.8%	6.1%	1.2%	5.3%	9.0%
EBITDA growth	4.2%	-7.3%	24.5%	14.3%
Gross Margin	40.6%	41.6%	43.8%	46.2%		-46.2%
EBITDA Margin	5.9%	5.2%	6.3%	6.9%	0.0%	-6.9%
Net Income Margin	2.9%	1.9%	3.3%	3.0%	3.1%	0.0%
CAPEX, % of revenue	1.1%	1.0%	1.7%	1.0%		-1.0%
ROIC	7.8%	6.4%	7.8%	8.3%		-8.3%
ROE	5.6%	3.7%	6.2%	5.6%		-5.6%
Net Debt/EBITDA	1.8x	1.7x	1.2x	1.2x		-1.2x

Revenue and profitability

The company's Revenue increased on 9.0% in FY2016.

Net Income marign showed almost no change in FY2016.

Appendix 1: Peers in Media

Below you can find Mission Marketing Group(The) benchmarking vs. other companies in Media industry. It's shown for the period of 5 years for the key financial metrics. Each table has median value for all the companies in the industry together with individual financial data of the top-5 companies in the industry by particular financial metric.

Top companies by Revenue growth, %


Top 5	FY2012	FY2013	FY2014	FY2015	FY2016
Tla Worldwide ($TLA)	5,338.4%	25.0%	6.3%	130.0%
Porta Communications ($PTCM)	970.2%	10.7%	150.9%	46.5%
Jaywing ($JWNG)		-27.9%	-0.7%	26.6%	6.5%
Marimedia Ltd ($MARI)		71.1%	45.7%	20.1%	66.0%
Nahl Group ($NAH)		-3.2%	-10.7%	15.7%	-0.2%
Median (23 companies)	-2.8%	-2.9%	1.9%	0.8%	6.5%
Mission Marketing Group(The) ($TMMG)		6.1%	1.2%	5.3%	9.0%

Top companies by Gross margin, %


Top 5	FY2012	FY2013	FY2014	FY2015	FY2016
Jaywing ($JWNG)	79.8%	76.8%	81.0%	89.0%	88.4%
Brainjuicer Group ($BJU)	77.2%	78.0%	78.8%	80.4%	82.1%
Porta Communications ($PTCM)	55.3%	89.2%	83.4%	79.0%
Tla Worldwide ($TLA)	96.1%	96.6%	99.9%	78.8%
Haynes Publishing Group ($HYNS)	59.9%	59.6%	52.9%	60.2%	53.6%
Median (24 companies)	42.0%	42.3%	43.5%	41.2%	42.8%
Mission Marketing Group(The) ($TMMG)	40.6%	41.6%	43.8%	46.2%

Top companies by EBITDA margin, %


Top 5	FY2012	FY2013	FY2014	FY2015	FY2016
Dq Entertainment ($DQE)	42.8%	49.2%	62.4%	59.1%
Haynes Publishing Group ($HYNS)	25.7%	23.4%	38.8%	33.5%	15.4%
Nahl Group ($NAH)	36.6%	39.6%	28.8%	29.5%	34.9%
Tla Worldwide ($TLA)	43.5%	39.1%	40.6%	28.5%
Quarto Group Inc ($QRT)	20.0%	25.9%	27.8%	28.4%
Median (24 companies)	15.1%	15.1%	14.8%	11.8%	12.7%
Mission Marketing Group(The) ($TMMG)	5.9%	5.2%	6.3%	6.9%

Top companies by CAPEX/Revenue, %


Top 5	FY2012	FY2013	FY2014	FY2015	FY2016
Avesco Group ($AVS)	22.7%	13.2%	18.6%	14.4%
Mood Media Corp ($MM.)	8.6%	6.4%	6.9%	8.2%	5.9%
Spaceandpeople ($SAL)	3.2%	4.1%	1.6%	5.0%
Dq Entertainment ($DQE)	6.8%	2.0%	0.0%	4.6%
Naspers ($NPSN)	4.7%	4.9%		4.0%	3.1%
Median (24 companies)	1.3%	1.8%	1.5%	1.1%	0.8%
Mission Marketing Group(The) ($TMMG)	1.1%	1.0%	1.7%	1.0%

Top companies by ROIC, %


Top 5	FY2012	FY2013	FY2014	FY2015	FY2016
Independent News & Media ($INM)	-43.9%	136.2%	29.6%	65.1%	122.1%
Brainjuicer Group ($BJU)	24.3%	49.0%	60.0%	58.5%	72.5%
Uls Technology ($ULS)		33.2%	44.1%	39.6%	39.3%
Cellcast Group ($CLTV)	-63.1%			28.4%
Nahl Group ($NAH)	37.1%	42.3%	31.5%	26.0%	23.0%
Median (24 companies)	5.4%	5.4%	7.8%	6.4%	3.0%
Mission Marketing Group(The) ($TMMG)	7.8%	6.4%	7.8%	8.3%

Top companies by Net Debt / EBITDA


Top 5	FY2012	FY2013	FY2014	FY2015	FY2016
Johnston Press ($JPR)	5.8x		11.4x	15.6x
Mood Media Corp ($MM.)	5.2x	8.1x	8.2x	9.8x	7.9x
Naspers ($NPSN)	1.4x	1.9x		6.2x	14.7x
Grupo Clarin Sa ($GCLA)	0.9x	0.8x	0.7x	4.3x	0.3x
Dq Entertainment ($DQE)	1.1x	1.5x	1.5x	2.8x
Median (22 companies)	0.8x	0.8x	0.8x	0.5x	-0.1x
Mission Marketing Group(The) ($TMMG)	1.8x	1.7x	1.2x	1.2x

Mission Marketing Group(The) stock price chart

Mission Marketing Group(The) financials

mln.	FY2010	FY2011	FY2012

Revenue	90.364	116.0	117.0
EBITDA	5.743	6.619	6.899
Net income	0.937	3.086	3.378
CAPEX	0.664	1.552	1.234
Debt	17.067	15.681	13.087
Cash	1.438	0.315	0.546

About Mission Marketing Group(The)

The Mission Marketing Group plc, a communications agency company, provides marketing, advertising, and business communications services primarily in the United Kingdom, Asia, and San Francisco. The company operates in four segments: Branding, Advertising, and Digital; Media; Events and Learning; and Public Relations. It offers marketing communications services for the technology sector; advertising, digital marketing, brand planning, strategic development, media buying, events, and training services; public relations services in science, engineering and technology, and medical sectors; and digital marketing services. The company also provides brand development and creative direct communication services; and property marketing, media, brochures, signage, exhibitions, CGI, animation, Intranet, and photography services. It operates approximately 11 agencies. The Mission Marketing Group plc was incorporated in 2006 and is based in London, the United Kingdom.

Mission Marketing Group(The) revenue increased on 9.0% in 2016

Revenue and profitability

Appendix 1: Peers in Media

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