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Hisense Kelon Electrical Holdings Co Ltd EBITDA dropped on 61.7% in 2015 and Revenue dropped on 11.6%

29/03/2016 • About Hisense Kelon Electrical Holdings Co Ltd ($921) • By InTwits

Hisense Kelon Electrical Holdings Co Ltd reported 2015 financial results today. Overall the company's long term financial model is characterised by the following facts:
  • Hisense Kelon Electrical Holdings Co Ltd doesn't have a profitable business model yet: 2015 ROIC is -3.9%
  • EBITDA Margin is quite volatile: 1.4% in 2015, 3.3% in 2014, 4.8% in 2013, 4.2% in 2012, 2.0% in 2011
  • Hisense Kelon Electrical Holdings Co Ltd has low CAPEX intensity: 5 year average CAPEX/Revenue was 1.9%. At the same time it's in pair with industry average of 5.9%.
  • CAPEX is quite volatile: 450 in 2015, 766 in 2014, 566 in 2013, 163 in 2012, 230 in 2011
  • The company has unprofitable business model: ROIC is at -3.9%
  • It operates with high leverage: Net Debt/EBITDA is 6.4x while industry average is 0.7x
Below you can find a comprehensive analysis of the key data driving the company's performance and stock price.

Hisense Kelon Electrical Holdings Co Ltd ($921) key annual financial indicators

mln. CNY201120122013201420152015/2014
P&L
Revenue18,42618,85424,26026,43623,374-11.6%
Gross Profit3,2233,8205,2215,6514,934-12.7%
SG&A3,1843,3734,4935,2465,214-0.6%
EBITDA3737961,170871334-61.7%
Net Income2277181,239672580-13.7%
Balance Sheet
Cash3995164748711,01416.5%
Short Term Debt1,6181,4631,5831,7823,15577.0%
Long Term Debt00000
Cash flow
Capex230163566766450-41.3%
Ratios
Revenue growth16.5%2.3%28.7%9.0%-11.6%
EBITDA growth-39.9%113.6%46.9%-25.5%-61.7%
Gross Margin17.5%20.3%21.5%21.4%21.1%-0.3%
EBITDA Margin2.0%4.2%4.8%3.3%1.4%-1.9%
Net Income Margin1.2%3.8%5.1%2.5%2.5%-0.1%
SG&A, % of revenue17.3%17.9%18.5%19.8%22.3%2.5%
CAPEX, % of revenue1.2%0.9%2.3%2.9%1.9%-1.0%
ROIC0.5%13.2%19.5%6.9%-3.9%-10.8%
ROE34.8%62.0%58.2%21.7%15.5%-6.2%
Net Debt/EBITDA3.3x1.2x0.9x1.0x6.4x5.4x

Revenue and profitability


Hisense Kelon Electrical Holdings Co Ltd's Revenue dropped on 11.6% in 2015. Having declining revenue the company managed to increase EBITDA margin. EBITDA Margin increased slightly on 0.86 pp from 1.7% to 2.6% in 2015.

Gross Margin showed almost no change in 2015. SG&A as a % of Revenue increased on 2.5 pp from 19.8% to 22.3% in 2015.

Net Income marign showed almost no change in 2015.

Capital expenditures (CAPEX) and working capital investments


In 2015 Hisense Kelon Electrical Holdings Co Ltd had CAPEX/Revenue of 1.9%. Hisense Kelon Electrical Holdings Co Ltd's CAPEX/Revenue increased slightly on 1.1 pp from 0.87% in 2012 to 1.9% in 2015. For the last three years the average CAPEX/Revenue was 2.4%.Hisense Kelon Electrical Holdings Co Ltd has spent a lot to CAPEX (135% of EBITDA) which didn't stop revenue from falling.

Return on investment


The company operates at negative ROIC (-3.91%) and low but positive ROE (15.47%). ROIC dropped on 10.8 pp from 6.9% to -3.9% in 2015. ROE decreased on 6.2 pp from 21.7% to 15.5% in 2015.

Leverage (Debt)


Debt level is 6.4x Net Debt / EBITDA and 9.4x Debt / EBITDA. Net Debt / EBITDA jumped on 5.4x from 1.0x to 6.4x in 2015. Debt surged on 77.0% in 2015 while cash jumped on 16.5% in 2015.

Appendix 1: Peers in Home Furnishings


Below you can find Hisense Kelon Electrical Holdings Co Ltd benchmarking vs. other companies in Home Furnishings industry. It's shown for the period of 5 years for the key financial metrics. Each table has median value for all the companies in the industry together with individual financial data of the top-5 companies in the industry by particular financial metric.

Top companies by Revenue growth, %

Top 5 FY2011 FY2012 FY2013 FY2014 FY2015
Jiu Rong Holdings Ltd ($2358)136.9%438.7%
See Corp Ltd ($491)13.7%-31.9%134.1%126.9%
BEP International Holdings Ltd ($2326)44.7%-41.5%46.2%187.9%
Aupu Group Holding Co Ltd ($477)5.7%9.0%26.4%18.5%
Alco Holdings Ltd ($328)-10.2%-32.6%22.8%11.8%
 
Median (26 companies)10.1%-0.2%5.4%1.1%1.5%
Hisense Kelon Electrical Holdings Co Ltd ($921)2.3%28.7%9.0%-11.6%


Top companies by Gross margin, %

Top 5 FY2011 FY2012 FY2013 FY2014 FY2015
Aupu Group Holding Co Ltd ($477)47.1%48.6%45.0%47.8%48.7%
South East Group Ltd ($726)36.2%25.5%51.6%38.8%82.4%
Grande Holdings Ltd/The ($186)19.9%23.7%25.4%29.0%
Samson Holding Ltd ($531)24.9%25.6%25.4%27.3%27.3%
Gold Peak Industries Holding Ltd ($40)26.8%25.8%23.6%24.9%25.6%
 
Median (26 companies)16.4%17.3%16.8%15.9%15.9%
Hisense Kelon Electrical Holdings Co Ltd ($921)17.5%20.3%21.5%21.4%21.1%


Top companies by EBITDA margin, %

Top 5 FY2011 FY2012 FY2013 FY2014 FY2015
See Corp Ltd ($491)-58.7%-38.4%-59.5%32.0%-35.6%
Aupu Group Holding Co Ltd ($477)18.1%15.3%17.6%30.1%27.0%
Welling Holding Ltd ($382)8.6%11.9%12.8%10.8%8.6%
Hing Lee HK Holdings Ltd ($396)9.3%-3.0%4.3%9.4%8.2%
Samson Holding Ltd ($531)6.2%7.5%6.6%9.4%5.1%
 
Median (26 companies)6.0%5.5%4.5%4.6%5.1%
Hisense Kelon Electrical Holdings Co Ltd ($921)2.0%4.2%4.8%3.3%1.4%


Top companies by CAPEX/Revenue, %

Top 5 FY2011 FY2012 FY2013 FY2014 FY2015
Royale Furniture Holdings Ltd ($1198)35.8%14.1%16.5%
Sunrise China Technology Group Ltd ($8226)7.9%126.4%69.3%7.4%14.1%
Aupu Group Holding Co Ltd ($477)1.9%1.5%6.3%5.3%5.7%
Alco Holdings Ltd ($328)5.1%0.8%1.4%5.2%1.3%
Skyworth Digital Holdings Ltd ($751)2.2%3.0%2.9%4.9%2.9%
 
Median (26 companies)1.8%1.5%1.9%2.7%2.5%
Hisense Kelon Electrical Holdings Co Ltd ($921)1.2%0.9%2.3%2.9%1.9%


Top companies by ROIC, %

Top 5 FY2011 FY2012 FY2013 FY2014 FY2015
Mastercraft International Holdings Ltd ($8146)76.2%54.4%38.6%36.4%
Aupu Group Holding Co Ltd ($477)18.0%14.8%17.0%32.2%32.2%
Haier Electronics Group Co Ltd ($1169)45.3%37.5%32.8%20.8%5.9%
Welling Holding Ltd ($382)29.4%23.5%24.3%18.7%10.7%
Tonly Electronics Holdings Ltd ($1249)7.0%4.2%7.1%15.9%11.7%
 
Median (26 companies)7.0%3.7%4.4%3.9%4.5%
Hisense Kelon Electrical Holdings Co Ltd ($921)0.5%13.2%19.5%6.9%-3.9%


Top companies by Net Debt / EBITDA

Top 5 FY2011 FY2012 FY2013 FY2014 FY2015
Kasen International Holdings Ltd ($496)9.6x2.2x3.7x44.9x
Chigo Holding Ltd ($449)27.0x12.3x11.8x14.5x
Gold Peak Industries Holding Ltd ($40)5.6x10.2x3.4x3.6x2.8x
Skyworth Digital Holdings Ltd ($751)1.1x1.2x1.5x1.2x-0.2x
TCL Multimedia Technology Holdings Ltd ($1070)-0.0x-0.3x-2.3x0.7x0.5x
 
Median (19 companies)0.0x-0.3x-1.1x-1.9x-2.2x
Hisense Kelon Electrical Holdings Co Ltd ($921)3.3x1.2x0.9x1.0x6.4x