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China Creative Home Group Ltd reports 71.6% CAPEX decline and 9.0% Revenue decline

22/03/2016 • About China Creative Home Group Ltd ($1678) • By InTwits

China Creative Home Group Ltd reported 2015 financial results today. Overall the company's long term financial model is characterised by the following facts:
  • EBITDA Margin is declining: 28.5% in 2015 vs. 32.6% in 2014 vs. 33.1% in 2011
  • China Creative Home Group Ltd has high CAPEX intensity: 5 year average CAPEX/Revenue was 12.4%. At the same time it's a lot of higher than industry average of 7.4%.
  • CAPEX is quite volatile: 168 in 2015, 592 in 2014, 28.3 in 2013, 11.6 in 2012, 26.7 in 2011
  • The company has highly profitable business model: ROIC is at 15.3%
Below you can find a comprehensive analysis of the key data driving the company's performance and stock price.

China Creative Home Group Ltd ($1678) key annual financial indicators

mln. CNY201120122013201420152015/2014
P&L
Revenue8049691,1961,4091,282-9.0%
Gross Profit331428529569473-16.8%
SG&A7896143143137-4.0%
EBITDA266349404459366-20.3%
Net Income218262303355299-15.8%
Balance Sheet
Cash53449967077201.9%
Short Term Debt71218646749-26.6%
Long Term Debt00000
Cash flow
Capex271228592168-71.6%
Ratios
Revenue growth7.0%20.5%23.4%17.9%-9.0%
EBITDA growth-2.0%31.0%15.8%13.6%-20.3%
Gross Margin41.2%44.2%44.3%40.4%36.9%-3.5%
EBITDA Margin33.1%36.0%33.8%32.6%28.5%-4.0%
Net Income Margin27.1%27.0%25.4%25.2%23.3%-1.9%
SG&A, % of revenue9.7%10.0%11.9%10.1%10.7%0.6%
CAPEX, % of revenue3.3%1.2%2.4%42.0%13.1%-28.9%
ROIC37.6%38.8%28.1%23.6%15.3%-8.3%
ROE38.2%37.3%25.0%20.0%14.0%-6.0%
Net Debt/EBITDA0.2x-0.4x-2.3x-1.4x-1.8x-0.4x

Revenue and profitability


The company's Revenue decreased on 9.0% in 2015. Revenue decline was accompanies by EBITDA margin decline. EBITDA Margin decreased on 4.0 pp from 32.6% to 28.5% in 2015.

Gross Margin decreased on 3.5 pp from 40.4% to 36.9% in 2015. SG&A as a % of Revenue increased slightly on 0.55 pp from 10.1% to 10.7% in 2015.

Net Income marign decreased slightly on 1.9 pp from 25.2% to 23.3% in 2015.

Capital expenditures (CAPEX) and working capital investments


In 2015 the company had CAPEX/Revenue of 13.1%. CAPEX/Revenue surged on 11.9 pp from 1.2% in 2012 to 13.1% in 2015. It's average level of CAPEX/Revenue for the last three years was 19.1%.

Return on investment


The company operates at good ROIC (15.31%) and ROE (14.01%). ROIC decreased on 8.3 pp from 23.6% to 15.3% in 2015. ROE decreased on 6.0 pp from 20.0% to 14.0% in 2015.

Leverage (Debt)


Company's Net Debt / EBITDA is -1.8x and Debt / EBITDA is 0.1x. Net Debt / EBITDA dropped on 0.4x from -1.4x to -1.8x in 2015. Debt dropped on 26.6% in 2015 while cash increased slightly on 1.9% in 2015.

Appendix 1: Peers in Housewares


Below we provide China Creative Home Group Ltd benchmarking against other companies in Housewares industry for the last 5 years. We show data for the top-5 companies by key financial metric together with the median value for all the companies in the industry.

Top companies by Revenue growth, %

Top 5 FY2011 FY2012 FY2013 FY2014 FY2015
China Strategic Holdings Ltd ($235)-24.1%-39.2%1,832.6%281.4%
International Housewares Retail Co Ltd ($1373)19.0%23.7%16.6%11.7%
World Houseware Holdings Ltd ($713)-4.8%-7.4%-0.4%0.2%
Bolina Holding Co Ltd ($1190)76.5%24.6%11.8%-5.2%
Perfectech International Holdings Ltd ($765)-13.7%-21.9%-3.5%-9.3%
 
Median (5 companies)-13.7%-4.8%11.8%-0.4%6.0%
China Creative Home Group Ltd ($1678)20.5%23.4%17.9%-9.0%


Top companies by Gross margin, %

Top 5 FY2011 FY2012 FY2013 FY2014 FY2015
International Housewares Retail Co Ltd ($1373)42.4%44.5%46.1%46.5%46.3%
Bolina Holding Co Ltd ($1190)46.3%47.7%46.8%43.5%
Perfectech International Holdings Ltd ($765)16.7%23.9%26.6%25.1%
World Houseware Holdings Ltd ($713)8.8%13.1%10.3%10.8%14.6%
China Strategic Holdings Ltd ($235)43.3%11.4%11.7%7.4%
 
Median (5 companies)42.4%23.9%26.6%25.1%30.4%
China Creative Home Group Ltd ($1678)41.2%44.2%44.3%40.4%36.9%


Top companies by EBITDA margin, %

Top 5 FY2011 FY2012 FY2013 FY2014 FY2015
Bolina Holding Co Ltd ($1190)36.5%37.8%34.0%28.7%
Perfectech International Holdings Ltd ($765)7.3%14.6%14.9%11.7%
International Housewares Retail Co Ltd ($1373)8.8%9.8%9.6%8.5%6.7%
World Houseware Holdings Ltd ($713)2.1%7.1%3.4%2.4%4.2%
China Strategic Holdings Ltd ($235)-727.1%-1,603.6%-25.0%-2.8%
 
Median (5 companies)7.3%9.8%9.6%8.5%5.4%
China Creative Home Group Ltd ($1678)33.1%36.0%33.8%32.6%28.5%


Top companies by CAPEX/Revenue, %

Top 5 FY2011 FY2012 FY2013 FY2014 FY2015
Perfectech International Holdings Ltd ($765)5.5%2.3%16.2%19.8%
World Houseware Holdings Ltd ($713)2.2%3.6%6.2%12.4%5.1%
International Housewares Retail Co Ltd ($1373)1.6%2.7%3.0%2.0%3.9%
Bolina Holding Co Ltd ($1190)12.3%5.2%4.4%1.8%
China Strategic Holdings Ltd ($235)0.0%0.0%0.0%0.6%
 
Median (5 companies)2.2%2.7%4.4%2.0%4.5%
China Creative Home Group Ltd ($1678)3.3%1.2%2.4%42.0%13.1%


Top companies by ROIC, %

Top 5 FY2011 FY2012 FY2013 FY2014 FY2015
International Housewares Retail Co Ltd ($1373)44.7%38.4%20.3%11.8%
Bolina Holding Co Ltd ($1190)51.7%38.8%24.7%16.8%
Perfectech International Holdings Ltd ($765)5.4%11.7%11.8%7.6%
China Strategic Holdings Ltd ($235)-8.3%-12.0%-4.0%-1.3%
World Houseware Holdings Ltd ($713)-3.0%1.6%-1.9%-2.8%-1.8%
 
Median (5 companies)1.2%11.7%11.8%7.6%5.0%
China Creative Home Group Ltd ($1678)37.6%38.8%28.1%23.6%15.3%


Top companies by Net Debt / EBITDA

Top  FY2011 FY2012 FY2013 FY2014 FY2015
World Houseware Holdings Ltd ($713)4.9x1.4x4.7x11.7x7.4x
Perfectech International Holdings Ltd ($765)-1.4x-1.8x-1.7x-0.7x
Bolina Holding Co Ltd ($1190)0.2x-1.7x-1.1x-1.9x
International Housewares Retail Co Ltd ($1373)-0.7x-0.2x-0.3x-2.7x-2.8x
 
Median (4 companies)-0.3x-0.9x-0.7x-1.3x2.3x
China Creative Home Group Ltd ($1678)0.2x-0.4x-2.3x-1.4x-1.8x