Bajaj Finance Limited operates as a non-banking financial company in India. The company offers various consumer financing products and services, including consumer durables finance, lifestyle finance, extended warranty, EMI card, personal loans cross sell, co-branded credit cards, two and three wheeler finance, salaried personal loans, and housing loans. It also provides SME financing products and services, such as mortgages, business loans, working capital loans, and loans against securities; and commercial lending products and services, such as construction equipment finance, infrastructure finance, and vendor financing to vendors of auto manufacturers. In addition, the company offers rural lending products comprising gold and refinance loans; and wealth management and fee based products, such as fixed deposits, life and general insurance distribution, and credit rating distribution. The company was formerly known as Bajaj Auto Finance Limited and changed its name to Bajaj Finance Limited in September 2010. The company was incorporated in 1987 and is based in Pune, India. Bajaj Finance Limited is a subsidiary of Bajaj Finserv Limited.